Maximise return from your website
An internet website can be a very powerful tool for small-medium sized organisations. It allows you to compete with the big players on an international market with the same presence. Combined with the appropriate Internet strategy, your website can be leveraged to draw in more potential customers; it can help qualifying leads, promote your products and services, or even provide your customer with better experience. Most small organisations, allow their website to sit there like a brochure. It's now a good time to leverage your website investment and maximise its return!
Is your website doing these things for you?
- Draw potential customers to see your products or services
- Automate part of your business process to free up your time
- Collect actionable customer feedbacks
- Provide your customer with better service and experience
- Allows you to change contents easily without a programmer
Case Study
The problem: A charitable organisation in New Zealand had problems diseminating news and promotional material quickly and cost-effectively. The internet website was very difficult and expensive to keep up-to-date as it needs a programmer involved. The time that the website could be updated was dependent on the programmer's availability, which could be weeks after a news release had been put in print. The website was underutilised as it is always out-of-date.
The solution: innovantage was invited to improve the situation. After consultations and analysis, a website content management system was designed, implemented, and staff are trained to use the system. The system allows staff members of the charity to update website contents without getting a programmer involved.
The effect: Now a news release can be published on the website by a staff member in a matter of minutes with virutally no cost to the organisation. It has also enhanced the popularity of the website as the website is now always up-to-date. innovantage is working alongside with the organisation to further improve the return on investment of the website.
Register for an
obligation free consultation and see what innovantage can do to maximise your return from your website investment!